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The Common Cause

  • How we're supporting COVID-19 relief efforts
    April 25, 2020 Torie Tilley

    How we're supporting COVID-19 relief efforts

    This is a strange and scary time to be a small business. Sales have plummeted because people aren't spending, which means many of us are struggling just to survive and keep the lights on. We're desperate for sales, but it seems callous to encourage people to spend money right now when they could be donating to charities. It also feels weird and yucky to me as a person and a business owner. It's a Catch-22. 

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  • The Mother's Day Gift Guide
    April 7, 2020 Torie Tilley

    The Mother's Day Gift Guide

    Mother’s Day is only weeks away, and while we all love to make fun of Hallmark Holidays, you have to admit that there’s no bad reason to spoil your mom. It can be hard picking the right gift, especially with most retailers closed right now, so I’ve put together a little guide to the Common Era pieces I think moms will love.

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  • What this Crisis Means for Common Era
    March 25, 2020 Torie Tilley

    What this Crisis Means for Common Era

    In the last week, we’ve seen ad costs spike due to increased competition, our web traffic has dropped off almost entirely, and we have had almost no sales. Many businesses will go under in the coming months. Common Era might very well be one of them, but I’m committed to staying open for as long as I possibly can. 
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  • The Birthstone Jewelry Gift Guide
    March 16, 2020 Torie Tilley

    The Birthstone Jewelry Gift Guide

    The written history of birthstones is scant, but it’s believed they were first mentioned by the historian Josephus, who thought there was a connection between the 12 colors of Aaron’s breastplate, the 12 months of the year and the 12 zodiac signs. 
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  • The Valentine's Day Gift Guide
    January 29, 2020 Torie de Jong

    The Valentine's Day Gift Guide

    Valentine’s Day is approaching, and with it comes the terrible jewelry ads. You know the ones: trying to pass off brown diamonds as “chocolate”, the persistent jingle that sticks in your brain for days. That’s the bad news.

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  • Why I Founded Common Era
    January 9, 2020 Torie Tilley

    Why I Founded Common Era

    In mid 2019 I was absolutely miserable, even though I'd just gotten married and was about to move to New York. I'd spent 13 years working my way up to be the VP of Marketing in the tech industry and I hated the boys club and the 80 hour weeks. But most of all, I hated that I wasn’t doing something creative that I actually cared about. 
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