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The Common Cause

  • The Story Behind the Talisman Collection
    July 23, 2020 Torie Tilley

    The Story Behind the Talisman Collection

    I thought that launching a small jewelry company three months before a deadly global pandemic and recession was going to be the hardest thing I did this year. Or maybe ever. Then I tried to design and produce a second collection in the midst of that pandemic. 

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  • Artemis: The Huntress
    July 20, 2020 Sara Long

    Artemis: The Huntress

    Goddess of the hunt, lady of the wild beasts. Seek her in the mountains, the forests, the marshes; find her with a band of huntresses, young nymphs and maidens who happily forgo tradition in favor of the danger and freedom of the wild. At a time where women had very little control over their own lives, Artemis represented female empowerment and autonomy, encouraging girls to find and follow that which calls to them.
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  • Gaia: The Beginning
    July 13, 2020 Sara Long

    Gaia: The Beginning

    First, there was void, whose name is Chaos. Then sprung Gaia, verdant and lush, like pea shoots through snow. Gaia is the Earth personified, her name evokes images of magnificent carved canyons and meadows of tall grass. Mother of the sea, wife of the sky, born with the abyss. 

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  • Persephone: The Wanderer
    July 5, 2020 Sara Long

    Persephone: The Wanderer

    Persephone is not powerless. She never was. In the sparkling pomegranate seeds that tied her forever to the Underworld, we find the quiet strength of a capable woman who was a pawn, but became a queen, and the ever-changing nature of the goddess who decided for herself what she wanted to be.
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  • Why We Can't Keep Anything In Stock
    May 18, 2020 Torie Tilley

    Why We Can't Keep Anything In Stock

    When you keep selling out of a particular style, that’s usually good news - people love your product! It makes for great PR too - you know the headlines - “The silk pajamas this indie brand can’t keep in stock!”. Well, we can’t keep anything in stock but we’re not happy about it
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  • How we're supporting COVID-19 relief efforts
    April 25, 2020 Torie Tilley

    How we're supporting COVID-19 relief efforts

    This is a strange and scary time to be a small business. Sales have plummeted because people aren't spending, which means many of us are struggling just to survive and keep the lights on. We're desperate for sales, but it seems callous to encourage people to spend money right now when they could be donating to charities. It also feels weird and yucky to me as a person and a business owner. It's a Catch-22. 

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  • The Mother's Day Gift Guide
    April 7, 2020 Torie Tilley

    The Mother's Day Gift Guide

    Mother’s Day is only weeks away, and while we all love to make fun of Hallmark Holidays, you have to admit that there’s no bad reason to spoil your mom. It can be hard picking the right gift, especially with most retailers closed right now, so I’ve put together a little guide to the Common Era pieces I think moms will love.

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  • What this Crisis Means for Common Era
    March 25, 2020 Torie Tilley

    What this Crisis Means for Common Era

    In the last week, we’ve seen ad costs spike due to increased competition, our web traffic has dropped off almost entirely, and we have had almost no sales. Many businesses will go under in the coming months. Common Era might very well be one of them, but I’m committed to staying open for as long as I possibly can. 
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  • The Birthstone Jewelry Gift Guide
    March 16, 2020 Torie Tilley

    The Birthstone Jewelry Gift Guide

    The written history of birthstones is scant, but it’s believed they were first mentioned by the historian Josephus, who thought there was a connection between the 12 colors of Aaron’s breastplate, the 12 months of the year and the 12 zodiac signs. 
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  • The Valentine's Day Gift Guide
    January 29, 2020 Torie de Jong

    The Valentine's Day Gift Guide

    Valentine’s Day is approaching, and with it comes the terrible jewelry ads. You know the ones: trying to pass off brown diamonds as “chocolate”, the persistent jingle that sticks in your brain for days. That’s the bad news.

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