The Common Cause– Page 4

The Difference Between Gold Vermeil and Gold Plating

The Difference Between Gold Vermeil and Gold Plating

It’s easy to confuse gold plating for gold vermeil, and many jewelry brands would very much like you to do so, because it keeps their costs low and...

Why We Can't Keep Anything In Stock

When you keep selling out of a particular style, that’s usually good news - people love your product! It makes for great PR too - you know the head...

How we're supporting COVID-19 relief efforts

This is a strange and scary time to be a small business. Sales have plummeted because people aren't spending, which means many of us are strugglin...

The Mother's Day Gift Guide

Mother’s Day is only weeks away, and while we all love to make fun of Hallmark Holidays, you have to admit that there’s no bad reason to spoil you...

What this Crisis Means for Common Era

In the last week, we’ve seen ad costs spike due to increased competition, our web traffic has dropped off almost entirely, and we have had almost n...

The Birthstone Jewelry Gift Guide

The written history of birthstones is scant, but it’s believed they were first mentioned by the historian Josephus, who thought there was a connect...

The Valentine's Day Gift Guide

Valentine’s Day is approaching, and with it comes the terrible jewelry ads. You know the ones: trying to pass off brown diamonds as “chocolate”, t...

Why I Founded Common Era

In mid 2019 I was absolutely miserable, even though I'd just gotten married and was about to move to New York. I'd spent 13 years working my way up...

The Real History of Valentine's

Valentine’s Day, like most holidays we celebrate today, has roots that run deep through the centuries.

We're donating 50% of profits to bushfire relief

Common Era will be donating 50% of all sales to WIRES Wildlife over the next week, ending January 12.

Gold: A World History

Gold is a shapeshifter. It doesn’t degrade or corrode; it merely changes form. A fleck of gold can hold the story of the world.